My initial guess was charity fundraiser. ---It seems like an odd move to combat holiday hype with hype, in the form of a mysterious social media maneuver.
(and shouldn't there be a line through the 'B', if you're opposed?)
https://www.instagram.com/p/B5BBPQuJPXJ/
Here's Lone Wolf Audio's post:
If you are waiting for a deal on black friday or cyber Monday , don’t, there won’t be one. I’m standing against it this year. I will have a few LTD colorway versions of pedals , a few sold out models will be back available for order soon , but otherwise , no. Our product, is worth the asking price , and that’s what they cost. We appreciate everyone’s support as always , thanks for making what we do possible.
Considering the crunch of Jackass' tariffs, I know a lot of US companies are losing money in 2019, that they weren't losing in 2016. So I don't see this necessarily as a universal boycott of BF, so much as a matter of not being able to absorb the extra discounting, due to slimmer margins from added import costs.
...but for some companies, it may also be a matter of solidarity & wanting to avoid putting added pressure on their peers' businesses.
---Doesn't really bother me if several companies follow LWA's example. I don't want to put together a coupon directory anyway.
