That seems to be a bit like the Seppuku way of doing things, I never buy Seppuku because you never know whether he'll come up with something cooler sooner rather than later and you'll end up with a harder to sell older one trying to upgrade for the newer one.
I like the strange and mysterious things bit though, but I guess that will mostly survive based on whether there's some good soundclips available to be able to actually hear what it does.
For us Eurodudes the older way of doing things with retailers and everything was a much better situation, if you're reconsidering the way you're handling your business it might be recommendable to take going back to the older business model into consideration.
Maybe you could first determine which custom features and which custom finishes you'll be offering for the current line of pedals and go from there.
I don't know man, I love your stuff but right now it's difficult over here in the EU with no retailers where you can try it all out.
So yeah, that's kinda my vision on it, for what it's worth.