After reading the comments I went and looked at the website.
Pictures man. Pictures.
The page the link takes you to has nothing.
then when I clicked around to find what the pedals looked like.
Yeah man, I have to echo what has been said about the enclosures. Kinda boring.
I actually (kinda) knew you were involved with an effects builder, but never paid much attention to it because you have mostly been going on about some silly thing or another. Which is fine, but does not scream "I AM SELLING A COOL PRODUCT THAT WILL HELP YOU SOUND BETTER!"
When I think about the builders I follow, regardless of whether or not I own anything they have done-
B.A.T. Mark has always been about the people buying his stuff. Custom? can do. New stuff on a regular basis? you bet. Lots of different colors and graphics? on it.
Dr. Scientist. Dude loves pizza and makes The Elements. Enough said. (again, lots of cool options with the enclosures, a constant dialogue with customers, some custom work)
Tom/Fuzzhugger. Laura Bennet painted boxes! Rad super secret fuzz for forum members with just mind blowing graphics! again, is an innovator and is willing to do weird shit because it sounds cool and fun.
Heavy Electronics. Dude makes one pedal, one way, but he's one of the coolest guys around, always willing to help people, very involved in the community and just an all around nice guy. It doesn't hurt that the One knob wonder/ Ape Blaster just plain delivers. that thing is awesome.
Dunwich/Nick I just bought my first pedal from him on preorder, But he is the perfect example of how to treat people. I have several amps that work pretty much solely due to his help. Sometimes he eactly called what they needed, sometimes he just set me on the right path to making what needed fixed, fied. He's very involved with what everyone is doing and he obviously has some true passion about the music. again, custom, user driven innovation that s made to the highest standard and just plain works and looks amazing.
And really that is what all these people share. passion. Love for the craft and the music that it enables. I'm not saying you dont have it, just that it's not really showing.
I looked at the website and it seems to be made for corksniffing old people. I like class and simplicity, but try to make it more fun! Not every pedal that sounds as good as the Bluebeard Fuzz is going to take off like that in a plain enclosure,
Note: there are a ton more builders I love, especially on this site, these are just a few examples to help me make my point.
P.S. Etching is sexy. look through Lao Wiz's stuff