The next few batches of pedals will have a different visual style based on a new technique. These are powder-coated and then the graphic has been engraved through the powder coat, giving an inverted look in which the lettering is shiny metal and the background is colored. The engraved areas have the same 3-dimensional angled cut as usual, though it's hard to see in the pictures.
This first batch of Subterraneas are finished in a "black vein" powder coat. These are in the shop right now.http://ironether.com/shop
For anybody who prefers the more usual IE paint style, don't worry - this will not be a permanent change. I just enjoy experimenting with new ideas and thought it would be interesting to try something a bit different. More Subterraneas, both in this style (but different colors) as well as the usual transparent airbrushed look are on the way. Some of the other pedals will also receive the inverted treatment soon.