I really appreciate your feedback, everybody.
Chankgeez wrote:Taylor, let me turn the tables on you. What benefits do you see for boutique builders selling through a dealer network vs. selling direct?
This is tricky to answer on a public forum. We currently sell through a number of dealers, as well as direct, as you know. Some of the reasons that it's worth having a dealer network:
- Having pedals available in other countries can work out much better for people outside the US. I'm not certain how the financials end up working out, with import fees, shipping, etc. but ultimately I know a number of people would prefer to buy from somebody in their country, if only to get it sooner and, in some cases, to be able to speak to someone who speaks their language better than I do (I try my best with Spanish, but have to get by with Google Translate for anything else - who knows what crazy, offensive things I might be saying accidentally!).
- For a lot of builders I'm sure it's nice to have someone to handle the individual packing, shipping, etc., especially for one-person boutique shops. These days we are set up to do this pretty efficiently so it's not something that makes a difference for us. Likewise, some builders are not very good with email contact (though this is becoming rarer - I remember buying a custom pedal about 10 years ago, and having to wait a week to get a response on any message to the builder. These days I doubt that's very common.)
-The major thing is increasing visibility, and providing a place to purchase that you know you can trust. In this sense, having dealers is a form of advertising.
The way I approach it if I'm going to buy a pedal from another builder, is that if I run across it on a retailer's website, I will purchase there, since they are the ones who brought it to my attention. Often retailers will even have created a video for the pedal that got me interested - this is a really important service that they provide, so I buy through them. Otherwise, if I find out about something through forums or another situation where the builder him/herself has gotten my attention directly, it makes sense to me to buy direct.