I recently got one of these to put at the very end of my chain and it is indeed sweet. The 3 bands are perfectly suited for guitar and anyone who has used a graphic EQ pedal will just love the improvement. Of course you cannot use it for utility EQ purposes such as eliminating cycle hum, etc. But it just sounds great and it has loads of boost (EQD says 6X) if needed. Like many good boost pedals and certain compressors, it just gives your tone some extra depth and character even with the settings flat.
I do a lot or recording and this really helps me get a track to sit just right in the mix. Great pedal and a more than fair price.