by Jwar » Fri Feb 23, 2018 10:36 am
I don't want to get too involved in this and I already stated my initial thoughts on Discord, but I think that the reasoning behind this type of advertisement is that if you look at the past century, it has work quite well.
Does that make it ok? Well, I guess that depends on your moral compass and how you view the world. In my opinion, no, but I understand how some folks may think it is.
As a culture, we've really started to turn a new leaf, some are adapting and moving forward, others are not. The sex sells thing worked far better in the 80's and 90's than it does in the 2000's. People are more conscious of others feelings and want to consider them more. We are more about equality (at least I think we are) than about being down on people.
So, if this ad would have been presented to me in a Guitar World Magazine in 1998, I wouldn't have thought twice about it. Now? I don't agree that it's sexist, but I do think it's inappropriate for selling what they are selling. If they were selling bikini's, well then, duh, do that.
Look at Hardy's commercials for instance. They sexualized a hamburger for crying out loud. It's always some super attractive women eating it in what appears to be a provocative manner. Has this helped their sales? I would think it has because they have been doing those ads for years and years now. Does it make me want Hardee's? Fuck no. It's gross in more ways than one.
My wife and I spoke about this last night because I wanted a woman's perspective (I only talked to male's on Discord about it). She said that she doesn't think it's sexist but it's disgusting, unnecessary and inappropriate.
The reason I keep reiterating the the sexist part of this is simple. See the definition-
"relating to or characterized by prejudice, stereotyping, or discrimination, typically against women, on the basis of sex"
I don't see it as prejudice, stereotyping or discriminating. I just see it as disgraceful for the company to do that.
I've changed the way I feel about this over night after talking with my wife too. Before talking to her, I just didn't see the issue really, but I'm a man who is kind of oblivious at times. I don't mean to be, I just am.
I'm not sure if I'm adding much to the convo here, but that's my thoughts.
"I do not have the ability to think rationally 90% of the time and I also change my mind at the drop of a hat".
-JWAR